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SAN DIEGO, CA CONVENTION CENTER HUB • 6 VERIFIED SHOWS

San Diego Convention Center Trade Show Booths—Direct Southern California Dispatch

Fast I-5 corridor delivery from our Southern California workshop to the San Diego Convention Center (Halls A–H and Sails Pavilion) with 0% broker markup.

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MAJOR SAN DIEGO VENUES WE SERVE

Convention Centers & Dock Logistics

San Diego Convention Center (Halls A–H & Sails Pavilion) (111 W Harbor Dr, San Diego, CA 92101): Hosts San Diego Comic-Con, TwitchCon, Esri User Conference, and major biotech, oncology & medical congresses.

FREIGHT, DRAYAGE & UNION RULES

How to Save 40%–50% Exhibiting in San Diego

Direct Transit from Our Southern California Plant: Direct I-5 South Corridor (~1.5–2 Hours from Our Southern California Plant)
Local Union & Setup Rules: San Diego Convention Center Harbor Drive docks offer streamlined Southern California access. Our local I&D crews and direct trucks save San Diego exhibitors thousands in air/LTL freight and broker fees.
Zero Middleman Markup: We fabricate, pre-stage, and test every 10x10, 10x20, 20x20, and custom island booth inside our own Southern California workshop before shipping.

2026–2027 Trade Shows & Conventions in San Diego, CA (6)

Click any event below for official show dates, targeted move-in schedules, and itemized booth + drayage budgets.

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Los Angeles & San Diego, CAMay 6, 2027 (LA Convention Center)

Small Business Expo (Los Angeles / San Diego / Anaheim)

LA Convention Center / San Diego Convention Center

B2B software, payment processors, business services, marketing agencies, corporate stationery/print, and office hardware.

EST. 10x10 BOOTH + VENUE~$4,515

TARGET MOVE-IN2027-05-05

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Las Vegas / San Diego, NV / CAMar 17–19, 2027

The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo)

Mandalay Bay / San Diego Convention Center

Gym equipment, dumbbells, treadmills, yoga/pilates gear, cold plunge/sauna recovery, golf/sports gear, and fitness tech.

EST. 10x10 BOOTH + VENUE~$8,140

TARGET MOVE-IN2027-03-15

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San Diego / Las Vegas, CA / NVJun 13–16, 2027

SHRM Annual Conference & Expo (Human Resources & Workplace Tech)

San Diego Convention Center / LVCC

HR software, payroll, recruiting/staffing, corporate gifting, employee wellness, and training platforms.

EST. 10x10 BOOTH + VENUE~$8,390

TARGET MOVE-IN2027-06-11

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San Diego, CAApr 11–14, 2027

ASU+GSV Summit (Education, EdTech, AI Learning & Workforce Conference)

Manchester Grand Hyatt & San Diego Convention Corridor

EdTech software, AI tutoring, classroom hardware, notebooks, stationery, books/curriculum, and corporate training.

EST. 10x10 BOOTH + VENUE~$8,125

TARGET MOVE-IN2027-04-10

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San Diego, CASep 17–19, 2027

TwitchCon San Diego (Live Streaming, Gaming, Esports & Creator Convention)

San Diego Convention Center

Gaming peripherals, microphones, cameras, LED lighting, PC hardware, snacks/energy drinks, and creator merch.

EST. 10x10 BOOTH + VENUE~$8,009

TARGET MOVE-IN2027-09-16

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Los Angeles & San Diego, CAApr 8–9, 2027

TECHSPO Los Angeles & San Diego (Regional B2B Tech, SaaS, MarTech & Mobile Expo)

Loews Hollywood / Marriott Marquis San Diego Marina

SaaS startups, mobile apps, AI tools, digital agencies, cybersecurity, and B2B software.

EST. 10x10 BOOTH + VENUE~$4,725

TARGET MOVE-IN2027-04-07

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Flat-Rate Booth Packages Available for San Diego (14 Models)

10x10 BOOTH$650

The NXT PopUp 10x10

Quick-Assembly Pop-Up Frame + Wrinkle-Free Fabric Wall

Turnkey in San Diego: $1,890 (incl. Ship + I&D)

10x10 BOOTH$1,150

The NXT Base 10x10

2.25" Insulated MDF/Foam SIP Walls + Interlocking Flush Hardware

Turnkey in San Diego: $2,830 (incl. Ship + I&D)

10x10 BOOTH$1,300

The NXT Plus 10x10

Reinforced 2.25" Solid SIP Walls + Built-In 50" TV Mount

Turnkey in San Diego: $2,980 (incl. Ship + I&D)

10x10 BOOTH$1,450

The NXT Corner Retail 10x10

Open-Corner 10'×8' L-Wall (1'+4'+4'+1' Backwall) + 4 Retail Shelves

Turnkey in San Diego: $3,130 (incl. Ship + I&D)

10x10 BOOTH$1,550

The NXT Glow 10x10

10' LED-Lit Wall (4'+2'+4' Panels) + Shaped 4' Angled Side Wings

Turnkey in San Diego: $3,230 (incl. Ship + I&D)

10x20 BOOTH$1,200

The NXT PopUp Plus 10x20

20ft Quick-Assembly Pop-Up Frame + Stretch Fabric Wall

Turnkey in San Diego: $2,540 (incl. Ship + I&D)

10x20 BOOTH$2,950

The NXT Pro 10x20

20ft Solid 2.25" SIP Walls + Product Shelves + Dual TV Mounts

Turnkey in San Diego: $5,190 (incl. Ship + I&D)

10x20 BOOTH$3,150

The NXT Ultra 10x20

20ft Solid 2.25" SIP Walls + 4' × 4' Walk-In Lockable Storage Room

Turnkey in San Diego: $5,390 (incl. Ship + I&D)

10x20 BOOTH$3,350

The NXT Executive Lounge 10x20

20'×8' Modular Backwall (1'+4'+4'+2'+4'+4'+1') + 8' Lounge Divider + Stepped Wings

Turnkey in San Diego: $5,590 (incl. Ship + I&D)

10x20 BOOTH$3,550

The NXT Glow Pro 10x20

Six 8' × 3'4" LED Illuminated Modules (20'×8') + Two 8'×4' Return Wings

Turnkey in San Diego: $5,790 (incl. Ship + I&D)

10x20 BOOTH$3,750

The NXT Max 10x20

Five 8'×4' Modular SIP Bays: 4'×4' Walk-In Closet + 16' Shelving & TV Backwall

Turnkey in San Diego: $5,990 (incl. Ship + I&D)

20x20 BOOTH$4,200

The NXT Pinwheel 20x20

4' × 4' × 8' Center Storage Closet + Four 8' × 4' Radiating Wing Panels + 4 Counters

Turnkey in San Diego: $8,140 (incl. Ship + I&D)

20x20 BOOTH$5,200

The NXT Island 20x20

360° Open Island + Four 8' × 4' Demo Stations + Center Lounge

Turnkey in San Diego: $9,140 (incl. Ship + I&D)

20x20 BOOTH$6,200

The NXT Summit VIP Island 20x20

Enclosed 8' × 8' × 8' Center Conference Room (Eight 8' × 4' Panels) + 4 Corner Demo Kiosks

Turnkey in San Diego: $10,140 (incl. Ship + I&D)

OTHER CONVENTION CITIES

Explore Other North American Trade Show Hubs

Las Vegas, NV Anaheim, CA Los Angeles, CA San Francisco, CA Orlando, FL Chicago, IL New York & Austin, NY / TX

BROWSE BY INDUSTRY

Explore 2026–2027 Trade Shows by Industry

AI, Tech & SaaS Food, Beverage & CPG Healthcare & MedTech Beauty, Fashion & Apparel Retail, E-Commerce & Packaging Automotive, EV & Industrial Cybersecurity & FinTech Gaming, Creator & Pop Culture

Upcoming Top 6 Trade Shows in San Diego, CA (2026–2027 Calendar Table), Booth Pricing & FAQCALENDAR TABLE & FAQ ▼

2026–2027 SAN DIEGO, CA TRADE SHOW CALENDAR & COST TABLE

Top Upcoming Trade Shows in San Diego, CA (6 Verified Events)

The top 6 upcoming 2026–2027 trade shows and conventions in San Diego, CA include Small Business Expo SoCal, HFA / IHRSA Fitness, SHRM Conference, ASU+GSV Summit, TwitchCon San Diego, TECHSPO SoCal. Each event features verified move-in dates, official general contractor drayage rates, and flat-rate NXT Stage booth rental packages.

#	Trade Show / Convention	2026–2027 Dates	Venue	Attendance	Est. 10x10 All-In
1	Small Business Expo (Los Angeles / San Diego / Anaheim)	May 6, 2027 (LA Convention Center)	LA Convention Center / San Diego Convention Center	4,000+	~$4,515
2	The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo)	Mar 17–19, 2027	Mandalay Bay / San Diego Convention Center	18,000+	~$8,140
3	SHRM Annual Conference & Expo (Human Resources & Workplace Tech)	Jun 13–16, 2027	San Diego Convention Center / LVCC	25,000+	~$8,390
4	ASU+GSV Summit (Education, EdTech, AI Learning & Workforce Conference)	Apr 11–14, 2027	Manchester Grand Hyatt & San Diego Convention Corridor	7,500+	~$8,125
5	TwitchCon San Diego (Live Streaming, Gaming, Esports & Creator Convention)	Sep 17–19, 2027	San Diego Convention Center	30,000+	~$8,009
6	TECHSPO Los Angeles & San Diego (Regional B2B Tech, SaaS, MarTech & Mobile Expo)	Apr 8–9, 2027	Loews Hollywood / Marriott Marquis San Diego Marina	3,500+	~$4,725

What are the top upcoming trade shows in San Diego, CA for 2026–2027?

How much does a trade show booth rental cost in San Diego, CA?

NXT Stage flat-rate trade show booth rentals for San Diego, CA start at $650–$2,450 for a 10x10 booth, $1,250–$3,750 for a 10x20 booth, and $4,800–$6,200 for a 20x20 island booth, including custom NFPA-701 graphics and LED lighting. Custom 20x20 to 50x50+ millwork islands are fabricated directly in our Southern California facility with 0% broker markup.

What are the union labor and drayage rules for San Diego convention centers?

San Diego Convention Center Harbor Drive docks offer streamlined Southern California access. Our local I&D crews and direct trucks save San Diego exhibitors thousands in air/LTL freight and broker fees.