LAS VEGAS / SAN DIEGO, NV / CA • MAR 17–19, 2027CONTRACTOR: FREEMAN

The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo)

Mandalay Bay / San Diego Convention Center • Target Move-In: Mon, Mar 15, 2027 (8:00 AM – 5:00 PM Targeted) • Attendance: 18,000+

STEP 1 OF 4 • SET YOUR TARGET TRADE SHOW

Planning to exhibit at HFA / IHRSA Fitness in Las Vegas / San Diego? Lock it into your plan so all booth & drayage rates sync automatically.

VITAL SHOW LOGISTICS & VENUE SPECSMODERATE (RIGHT-TO-WORK / HYBRID) LABOR

Official Show DatesMar 17–19, 2027

Target Exhibitor Move-InMon, Mar 15, 2027 (8:00 AM – 5:00 PM Targeted)

Advance Warehouse WindowFeb 15 – Mar 8, 2027

General Contractor & DrayageFreeman (~$165/CWT)

Avg. Floor Space & 10A Power~$44/sq ft • ~$270

Attendance & Buyer Authority18,000+ (84% Decision-Makers)

VITAL EXHIBITOR LOGISTICS & SHOW SPECS

HFA / IHRSA Fitness Move-In Schedule, Freeman Dock Rules & Audience Profile

LOGISTICS & MOVE-IN SCHEDULE

Mandalay Bay / San Diego Convention Center Dock & Setup Details

Mandalay Bay / San Diego Convention Center Heavy Equipment Dock • Freeman Schedule

Official Show Dates: Mar 17–19, 2027
Target Exhibitor Move-In: Mon, Mar 15, 2027 (8:00 AM – 5:00 PM Targeted)
Advance Warehouse Window: Feb 15 – Mar 8, 2027
Early-Bird Contractor Note: Rotates between San Diego and Las Vegas—both serviced directly by our SoCal fleet.

BUYER & AUDIENCE PROFILE

Why Exhibitors Choose HFA / IHRSA Fitness

Official Health & Fitness Association trade show where commercial gym chains, studio owners, hotels, and collegiate athletic directors purchase fitness & recovery gear.

Ideal Product Launch Fit: Gym equipment, dumbbells, treadmills, yoga/pilates gear, cold plunge/sauna recovery, golf/sports gear, and fitness tech.
Estimated Attendance: 18,000+ attendees • 420+ exhibitors
Key Industries: Commercial Fitness & Gym Equipment • Athletic Recovery, Sauna & Cold Plunge • Sports & Active Wellness
Recommended Booths: The NXT Base 10x10 ($1,150) or The NXT Pro 10x20 ($2,950)

ALL-IN EXHIBITOR COST COMPARISON

Estimated HFA / IHRSA Fitness Booth Cost & All-In Venue Budgets (10x10, 10x20 & 20x20)

10x10 FOOTPRINTSAVE $2,300

10' × 10' Inline Booth

The NXT Base 10x10

• NXT Stage Booth Package: $1,150 (Agency: ~~$3,450~~)
• Est. Floor Space (100 sq ft): ~$4,400
• Est. Freeman Drayage & Power: ~$1,260
• Est. Badges, Scanner & Cleaning: ~$1,330

EST. ALL-IN EVENT BUDGET~$8,140

Reserve 10x10 →

10x20 FOOTPRINTSAVE $5,550

10' × 20' Wide Inline Booth

The NXT Pro 10x20

• NXT Stage Booth Package: $2,950 (Agency: ~~$8,500~~)
• Est. Floor Space (200 sq ft): ~$8,800
• Est. Freeman Drayage & Power: ~$1,860
• Est. Badges, Scanner & Cleaning: ~$1,960

EST. ALL-IN EVENT BUDGET~$15,570

Reserve 10x20 →

20x20 FOOTPRINTSAVE $14,300

20' × 20' Island Booth

The NXT Island 20x20

• NXT Stage Booth Package: $5,200 (Agency: ~~$19,500~~)
• Est. Floor Space (400 sq ft): ~$17,600
• Est. Freeman Drayage & Power: ~$2,625
• Est. Badges, Scanner & Cleaning: ~$2,320

EST. ALL-IN EVENT BUDGET~$27,745

Reserve 20x20 →

Recommended HFA / IHRSA Fitness Booth & Display Bundles (15% Off 2+ Supplies)3 CURATED BUNDLES ▼

SUGGESTION 1 • EXPRESS PRINT & PORTABLESAVE $3,210

10x20 Express Print & Table Kit

Pairs The NXT PopUp Plus 10x20 with a 33"×81" Deluxe Retractable Stand, 6ft Box-Fitted Dye-Sub Table Cover, and dual C-Clamp LED Display Lights.

The NXT PopUp Plus 10x20 (Turnkey Rental)$1,200

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 33"×81" Deluxe Retractable — Single-Sided$125

+ Box-Fitted Table Cover — 6ft 4-Sided$125

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$65

BUNDLE TOTAL (RENTAL + OWN)$1,570

SUGGESTION 2 • ★ AI MATCH (TECH & LIVE DEMO SEG)SAVE $6,868

10x20 Tech & Live Demo SEG Bundle

Auto-bundled for live demos at HFA / IHRSA Fitness: pairs a 3ft slim SEG stand, 36"×90" double-sided totem, hard-case podium counter, and dual C-clamp LED lights.

The NXT Pro 10x20 (Turnkey Rental)$2,950

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 36"×90" Fabric Totem Stand — 36"×90" 2-Sided$210

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$148

BUNDLE TOTAL (RENTAL + OWN)$3,787

SUGGESTION 3 • BACKLIT SEG LIGHTBOX SUITESAVE $8,721

10x20 Backlit SEG & Podium Suite

Pairs The NXT Ultra 10x20 with our LED Backlit SEG Lightbox Display, Hard-Case Podium Counter Wrap, and 3ft SEG Stand for dominant visibility.

The NXT Ultra 10x20 (Turnkey Rental)$3,150

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 8ft Backlit SEG Lightbox — Single-Sided$1190

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Stretch Spandex Table Cover — 6ft Stretch$195

15% Multi-Item Discount-$296

BUNDLE TOTAL (RENTAL + OWN)$4,829

HFA / IHRSA Fitness Las Vegas 2027 Cost Table, Floor Pavilions, Booth Builder Specs & FAQHALLS, COSTS & FAQ ▼

HFA / IHRSA FITNESS 2027 COST BREAKDOWN TABLE

How Much Does a HFA / IHRSA Fitness Booth Cost in 2027?

Exhibiting at HFA / IHRSA Fitness 2027 (Mandalay Bay / San Diego Convention Center in Las Vegas, NV) typically costs ~$8,140 all-in for a 10x10 inline space, ~$15,570 for a 10x20 booth, and ~$27,745 for a 20x20 island exhibit. This includes raw floor space (~$44/sq ft), Freeman drayage (~$165/CWT) and 10A power (~$270), and an NXT Stage turnkey booth rental ($1,150–$5,200).

Footprint	NXT Stage Turnkey Rental	Traditional Agency Rate	Est. Floor Space (Mandalay Bay / San Diego Convention Center)	Est. Freeman Drayage & 10A Power	Est. All-In Show Budget
10' × 10' Inline Booth (10x10)	$1,150	~~$3,450~~	~$4,400 (100 sq ft)	~$1,260	~$8,140
10' × 20' Wide Inline Booth (10x20)	$2,950	~~$8,500~~	~$8,800 (200 sq ft)	~$1,860	~$15,570
20' × 20' Island Booth (20x20)	$5,200	~~$19,500~~	~$17,600 (400 sq ft)	~$2,625	~$27,745

HFA / IHRSA FITNESS HALLS & PAVILIONS

Mandalay Bay / San Diego Convention Center Floor Zones & Host Fees

Main Commercial Fitness, Strength & Recovery Equipment Floor (10x10, 10x20, 20x20 • Prime Main Aisle): Live equipment testing and buyer demo aisles
Host Association & Service Fees: Lead retrieval app (~$450), daily vacuuming (~$0.60/sq ft/day), registration & badge pack (~$300), EAC/COI filing (~$225).

HFA / IHRSA FITNESS BOOTH BUILDER & EAC FABRICATION

Turnkey Booth Rentals & Custom Island Exhibits in Las Vegas

Looking for HFA / IHRSA Fitness Las Vegas booth rentals or custom exhibit fabrication for The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo) 2027? NXT Stage engineers lightweight 8'×4' modular structural insulated panel (SIP) walls (~32 lbs per panel) and tension-fabric frames that slash Freeman material handling costs (~$165/CWT) at Mandalay Bay / San Diego Convention Center.

10x10 & 10x20 Turnkey Booth Rentals: Flat-rate packages from $1,150 to $2,950 with NFPA-701 dye-sublimation graphics and I&D setup. Compare all 14 booth models →
20x20 to 50x50+ Custom Island Exhibit Fabrication: Double-sided backlit SEG towers, heavy monitor mounts, lockable demo counters, and 16'–20' overhead hanging signs. Explore custom island builds →
Local Las Vegas Venue & Hub Guides: Las Vegas Convention Center (LVCC) Dock & Union Guide • Las Vegas Trade Show Booth Rentals • Request Free 3D Booth Design Quote →

How much does a HFA / IHRSA Fitness booth cost in 2027?

When is exhibitor move-in for HFA / IHRSA Fitness 2027 at Mandalay Bay / San Diego Convention Center?

Official show dates for The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo) are Mar 17–19, 2027. Targeted exhibitor move-in begins Mon, Mar 15, 2027 (8:00 AM – 5:00 PM Targeted), and the Freeman advance warehouse receiving window is Feb 15 – Mar 8, 2027. Mandalay Bay / San Diego Convention Center Heavy Equipment Dock • Freeman Schedule

What halls and pavilions are at HFA / IHRSA Fitness in Las Vegas?

Key exhibit zones at HFA / IHRSA Fitness (Mandalay Bay / San Diego Convention Center) include: Main Commercial Fitness, Strength & Recovery Equipment Floor (10x10, 10x20, 20x20, Prime Main Aisle). Rotates between San Diego and Las Vegas—both serviced directly by our SoCal fleet.

Can I rent a turnkey booth or build a custom island exhibit for HFA / IHRSA Fitness?

Yes. NXT Stage serves as a full-service HFA / IHRSA Fitness Las Vegas booth builder and turnkey rental provider, offering flat-rate 10x10 ($1,150), 10x20 ($2,950), and 20x20 ($5,200) packages alongside custom 20x20–50x50+ architectural 8'×4' SIP wall fabrication, NFPA-701 graphics, and EAC I&D labor at Mandalay Bay / San Diego Convention Center.

Who should exhibit at The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo)?

The HFA Show (formerly IHRSA Fitness & Sporting Goods Expo) draws 18,000+ attendees (84% decision-makers) and 420+ exhibitors across Commercial Fitness & Gym Equipment, Athletic Recovery, Sauna & Cold Plunge, Sports & Active Wellness. Official Health & Fitness Association trade show where commercial gym chains, studio owners, hotels, and collegiate athletic directors purchase fitness & recovery gear. Ideal product fit: Gym equipment, dumbbells, treadmills, yoga/pilates gear, cold plunge/sauna recovery, golf/sports gear, and fitness tech.