SAN DIEGO / LAS VEGAS, CA / NV • JUN 13–16, 2027CONTRACTOR: FREEMAN

SHRM Annual Conference & Expo (Human Resources & Workplace Tech)

San Diego Convention Center / LVCC • Target Move-In: Fri, Jun 11, 2027 (8:00 AM – 5:00 PM Targeted) • Attendance: 25,000+

STEP 1 OF 4 • SET YOUR TARGET TRADE SHOW

Planning to exhibit at SHRM Conference in San Diego / Las Vegas? Lock it into your plan so all booth & drayage rates sync automatically.

VITAL SHOW LOGISTICS & VENUE SPECSMODERATE (RIGHT-TO-WORK / HYBRID) LABOR

Official Show DatesJun 13–16, 2027

Target Exhibitor Move-InFri, Jun 11, 2027 (8:00 AM – 5:00 PM Targeted)

Advance Warehouse WindowMay 12 – Jun 4, 2027

General Contractor & DrayageFreeman (~$165/CWT)

Avg. Floor Space & 10A Power~$45/sq ft • ~$270

Attendance & Buyer Authority25,000+ (84% Decision-Makers)

VITAL EXHIBITOR LOGISTICS & SHOW SPECS

SHRM Conference Move-In Schedule, Freeman Dock Rules & Audience Profile

LOGISTICS & MOVE-IN SCHEDULE

San Diego Convention Center / LVCC Dock & Setup Details

San Diego Convention Center / LVCC Expo Docks • Freeman SHRM Exposition Services

Official Show Dates: Jun 13–16, 2027
Target Exhibitor Move-In: Fri, Jun 11, 2027 (8:00 AM – 5:00 PM Targeted)
Advance Warehouse Window: May 12 – Jun 4, 2027
Early-Bird Contractor Note: Hosted in San Diego and Las Vegas—right in our primary delivery corridor.

BUYER & AUDIENCE PROFILE

Why Exhibitors Choose SHRM Conference

The world’s largest HR conference where CHROs, VPs of People, and corporate benefits directors buy HR software, recruiting tools, and corporate wellness programs.

Ideal Product Launch Fit: HR software, payroll, recruiting/staffing, corporate gifting, employee wellness, and training platforms.
Estimated Attendance: 25,000+ attendees • 650+ exhibitors
Key Industries: HR Tech & Payroll Software • Employee Benefits & Wellness • Recruiting & Staffing • HR Conference
Recommended Booths: The NXT Plus 10x10 ($1,300) or The NXT Pro 10x20 ($2,950)

ALL-IN EXHIBITOR COST COMPARISON

Estimated SHRM Conference Booth Cost & All-In Venue Budgets (10x10, 10x20 & 20x20)

10x10 FOOTPRINTSAVE $2,650

10' × 10' Inline Booth

The NXT Plus 10x10

• NXT Stage Booth Package: $1,300 (Agency: ~~$3,950~~)
• Est. Floor Space (100 sq ft): ~$4,500
• Est. Freeman Drayage & Power: ~$1,260
• Est. Badges, Scanner & Cleaning: ~$1,330

EST. ALL-IN EVENT BUDGET~$8,390

Reserve 10x10 →

10x20 FOOTPRINTSAVE $5,550

10' × 20' Wide Inline Booth

The NXT Pro 10x20

• NXT Stage Booth Package: $2,950 (Agency: ~~$8,500~~)
• Est. Floor Space (200 sq ft): ~$9,000
• Est. Freeman Drayage & Power: ~$1,860
• Est. Badges, Scanner & Cleaning: ~$1,960

EST. ALL-IN EVENT BUDGET~$15,770

Reserve 10x20 →

20x20 FOOTPRINTSAVE $14,300

20' × 20' Island Booth

The NXT Island 20x20

• NXT Stage Booth Package: $5,200 (Agency: ~~$19,500~~)
• Est. Floor Space (400 sq ft): ~$18,000
• Est. Freeman Drayage & Power: ~$2,625
• Est. Badges, Scanner & Cleaning: ~$2,320

EST. ALL-IN EVENT BUDGET~$28,145

Reserve 20x20 →

Recommended SHRM Conference Booth & Display Bundles (15% Off 2+ Supplies)3 CURATED BUNDLES ▼

SUGGESTION 1 • EXPRESS PRINT & PORTABLESAVE $3,210

10x20 Express Print & Table Kit

Pairs The NXT PopUp Plus 10x20 with a 33"×81" Deluxe Retractable Stand, 6ft Box-Fitted Dye-Sub Table Cover, and dual C-Clamp LED Display Lights.

The NXT PopUp Plus 10x20 (Turnkey Rental)$1,200

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 33"×81" Deluxe Retractable — Single-Sided$125

+ Box-Fitted Table Cover — 6ft 4-Sided$125

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$65

BUNDLE TOTAL (RENTAL + OWN)$1,570

SUGGESTION 2 • ★ AI MATCH (TECH & LIVE DEMO SEG)SAVE $6,868

10x20 Tech & Live Demo SEG Bundle

Auto-bundled for live demos at SHRM Conference: pairs a 3ft slim SEG stand, 36"×90" double-sided totem, hard-case podium counter, and dual C-clamp LED lights.

The NXT Pro 10x20 (Turnkey Rental)$2,950

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 36"×90" Fabric Totem Stand — 36"×90" 2-Sided$210

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$148

BUNDLE TOTAL (RENTAL + OWN)$3,787

SUGGESTION 3 • BACKLIT SEG LIGHTBOX SUITESAVE $8,721

10x20 Backlit SEG & Podium Suite

Pairs The NXT Ultra 10x20 with our LED Backlit SEG Lightbox Display, Hard-Case Podium Counter Wrap, and 3ft SEG Stand for dominant visibility.

The NXT Ultra 10x20 (Turnkey Rental)$3,150

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 8ft Backlit SEG Lightbox — Single-Sided$1190

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Stretch Spandex Table Cover — 6ft Stretch$195

15% Multi-Item Discount-$296

BUNDLE TOTAL (RENTAL + OWN)$4,829

SHRM Conference San Diego 2027 Cost Table, Floor Pavilions, Booth Builder Specs & FAQHALLS, COSTS & FAQ ▼

SHRM CONFERENCE 2027 COST BREAKDOWN TABLE

How Much Does a SHRM Conference Booth Cost in 2027?

Exhibiting at SHRM Conference 2027 (San Diego Convention Center / LVCC in San Diego, CA) typically costs ~$8,390 all-in for a 10x10 inline space, ~$15,770 for a 10x20 booth, and ~$28,145 for a 20x20 island exhibit. This includes raw floor space (~$45/sq ft), Freeman drayage (~$165/CWT) and 10A power (~$270), and an NXT Stage turnkey booth rental ($1,300–$5,200).

Footprint	NXT Stage Turnkey Rental	Traditional Agency Rate	Est. Floor Space (San Diego Convention Center / LVCC)	Est. Freeman Drayage & 10A Power	Est. All-In Show Budget
10' × 10' Inline Booth (10x10)	$1,300	~~$3,950~~	~$4,500 (100 sq ft)	~$1,260	~$8,390
10' × 20' Wide Inline Booth (10x20)	$2,950	~~$8,500~~	~$9,000 (200 sq ft)	~$1,860	~$15,770
20' × 20' Island Booth (20x20)	$5,200	~~$19,500~~	~$18,000 (400 sq ft)	~$2,625	~$28,145

SHRM CONFERENCE HALLS & PAVILIONS

San Diego Convention Center / LVCC Floor Zones & Host Fees

SHRM Expo — HR Technology, Talent & Corporate Wellness Hall (10x10, 10x20, 20x20 • Prime Main Aisle): Direct local Southern California / Las Vegas delivery
Host Association & Service Fees: Lead retrieval app (~$450), daily vacuuming (~$0.60/sq ft/day), registration & badge pack (~$300), EAC/COI filing (~$200).

SHRM CONFERENCE BOOTH BUILDER & EAC FABRICATION

Turnkey Booth Rentals & Custom Island Exhibits in San Diego

Looking for SHRM Conference San Diego booth rentals or custom exhibit fabrication for SHRM Annual Conference & Expo (Human Resources & Workplace Tech) 2027? NXT Stage engineers lightweight 8'×4' modular structural insulated panel (SIP) walls (~32 lbs per panel) and tension-fabric frames that slash Freeman material handling costs (~$165/CWT) at San Diego Convention Center / LVCC.

10x10 & 10x20 Turnkey Booth Rentals: Flat-rate packages from $1,300 to $2,950 with NFPA-701 dye-sublimation graphics and I&D setup. Compare all 14 booth models →
20x20 to 50x50+ Custom Island Exhibit Fabrication: Double-sided backlit SEG towers, heavy monitor mounts, lockable demo counters, and 16'–20' overhead hanging signs. Explore custom island builds →
Local San Diego Venue & Hub Guides: San Diego Convention Center Dock & Union Guide • San Diego Trade Show Booth Rentals • Request Free 3D Booth Design Quote →

How much does a SHRM Conference booth cost in 2027?

When is exhibitor move-in for SHRM Conference 2027 at San Diego Convention Center / LVCC?

Official show dates for SHRM Annual Conference & Expo (Human Resources & Workplace Tech) are Jun 13–16, 2027. Targeted exhibitor move-in begins Fri, Jun 11, 2027 (8:00 AM – 5:00 PM Targeted), and the Freeman advance warehouse receiving window is May 12 – Jun 4, 2027. San Diego Convention Center / LVCC Expo Docks • Freeman SHRM Exposition Services

What halls and pavilions are at SHRM Conference in San Diego?

Key exhibit zones at SHRM Conference (San Diego Convention Center / LVCC) include: SHRM Expo — HR Technology, Talent & Corporate Wellness Hall (10x10, 10x20, 20x20, Prime Main Aisle). Hosted in San Diego and Las Vegas—right in our primary delivery corridor.

Can I rent a turnkey booth or build a custom island exhibit for SHRM Conference?

Yes. NXT Stage serves as a full-service SHRM Conference San Diego booth builder and turnkey rental provider, offering flat-rate 10x10 ($1,300), 10x20 ($2,950), and 20x20 ($5,200) packages alongside custom 20x20–50x50+ architectural 8'×4' SIP wall fabrication, NFPA-701 graphics, and EAC I&D labor at San Diego Convention Center / LVCC.

Who should exhibit at SHRM Annual Conference & Expo (Human Resources & Workplace Tech)?

SHRM Annual Conference & Expo (Human Resources & Workplace Tech) draws 25,000+ attendees (84% decision-makers) and 650+ exhibitors across HR Tech & Payroll Software, Employee Benefits & Wellness, Recruiting & Staffing, HR Conference. The world’s largest HR conference where CHROs, VPs of People, and corporate benefits directors buy HR software, recruiting tools, and corporate wellness programs. Ideal product fit: HR software, payroll, recruiting/staffing, corporate gifting, employee wellness, and training platforms.