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SAN FRANCISCO, CA • APR 26–29, 2027CONTRACTOR: FREEMAN
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RSA Conference (RSAC) Official Event Logo

RSA Conference (RSAC)

Moscone Center (North & South) • Target Move-In: Sat, Apr 24, 2027 (8:00 AM – 4:30 PM Targeted) • Attendance: 41,000+

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VITAL SHOW LOGISTICS & VENUE SPECSHIGH (STRICT UNION) LABOR
Official Show DatesApr 26–29, 2027
Target Exhibitor Move-InSat, Apr 24, 2027 (8:00 AM – 4:30 PM Targeted)
Advance Warehouse WindowMar 24 – Apr 16, 2027
General Contractor & DrayageFreeman (~$215/CWT)
Avg. Floor Space & 10A Power~$68/sq ft • ~$310
Attendance & Buyer Authority41,000+ (79% Decision-Makers)
VITAL EXHIBITOR LOGISTICS & SHOW SPECS

RSA Conference Move-In Schedule, Freeman Dock Rules & Audience Profile

LOGISTICS & MOVE-IN SCHEDULE

Moscone Center (North & South) Dock & Setup Details

Moscone Center North & South Underground Docks (SF) • Freeman Union Rigging Schedule

  • Official Show Dates: Apr 26–29, 2027
  • Target Exhibitor Move-In: Sat, Apr 24, 2027 (8:00 AM – 4:30 PM Targeted)
  • Advance Warehouse Window: Mar 24 – Apr 16, 2027
  • Early-Bird Contractor Note: Moscone strict union rules require EAC + rigging submission 35 days prior.
BUYER & AUDIENCE PROFILE

Why Exhibitors Choose RSA Conference

Premier gathering of CISOs, VP of Security, and federal/enterprise security architects with active Q2/Q3 security budget mandates.

  • Ideal Product Launch Fit: Enterprise cybersecurity platforms, AI threat detection, SOC automation, and zero-trust infrastructure.
  • Estimated Attendance: 41,000+ attendees • 650+ exhibitors
  • Key Industries: Cybersecurity • Cloud Security • Enterprise SaaS • AI Governance • Identity & Zero Trust
  • Recommended Booths: The NXT Pro 10x20 ($2,950) or The NXT Island 20x20 ($5,200)
ALL-IN EXHIBITOR COST COMPARISON

Estimated RSA Conference Booth Cost & All-In Venue Budgets (10x10, 10x20 & 20x20)

RSA Conference 10' × 10' Inline Booth — The NXT Base 10x10
10x10 FOOTPRINTSAVE $2,300

10' × 10' Inline Booth

The NXT Base 10x10

  • • NXT Stage Booth Package: $1,150 (Agency: $3,450)
  • • Est. Floor Space (100 sq ft): ~$6,800
  • • Est. Freeman Drayage & Power: ~$1,600
  • • Est. Badges, Scanner & Cleaning: ~$2,312
EST. ALL-IN EVENT BUDGET~$11,862
Reserve 10x10 →
RSA Conference 10' × 20' Wide Inline Booth — The NXT Pro 10x20
10x20 FOOTPRINTSAVE $5,550

10' × 20' Wide Inline Booth

The NXT Pro 10x20

  • • NXT Stage Booth Package: $2,950 (Agency: $8,500)
  • • Est. Floor Space (200 sq ft): ~$13,600
  • • Est. Freeman Drayage & Power: ~$2,340
  • • Est. Badges, Scanner & Cleaning: ~$3,374
EST. ALL-IN EVENT BUDGET~$22,264
Reserve 10x20 →
RSA Conference 20' × 20' Island Booth — The NXT Island 20x20
20x20 FOOTPRINTSAVE $14,300

20' × 20' Island Booth

The NXT Island 20x20

  • • NXT Stage Booth Package: $5,200 (Agency: $19,500)
  • • Est. Floor Space (400 sq ft): ~$27,200
  • • Est. Freeman Drayage & Power: ~$3,295
  • • Est. Badges, Scanner & Cleaning: ~$3,998
EST. ALL-IN EVENT BUDGET~$39,693
Reserve 20x20 →
Recommended RSA Conference Booth & Display Bundles (15% Off 2+ Supplies)3 CURATED BUNDLES ▼
SUGGESTION 1 • EXPRESS PRINT & PORTABLESAVE $3,210

10x20 Express Print & Table Kit

Pairs The NXT PopUp Plus 10x20 with a 33"×81" Deluxe Retractable Stand, 6ft Box-Fitted Dye-Sub Table Cover, and dual C-Clamp LED Display Lights.

BUNDLE TOTAL (RENTAL + OWN)$1,570
SUGGESTION 2 • ★ AI MATCH (TECH & LIVE DEMO SEG)SAVE $6,868

10x20 Tech & Live Demo SEG Bundle

Auto-bundled for live demos at RSA Conference: pairs a 3ft slim SEG stand, 36"×90" double-sided totem, hard-case podium counter, and dual C-clamp LED lights.

BUNDLE TOTAL (RENTAL + OWN)$3,787
SUGGESTION 3 • BACKLIT SEG LIGHTBOX SUITESAVE $8,721

10x20 Backlit SEG & Podium Suite

Pairs The NXT Ultra 10x20 with our LED Backlit SEG Lightbox Display, Hard-Case Podium Counter Wrap, and 3ft SEG Stand for dominant visibility.

BUNDLE TOTAL (RENTAL + OWN)$4,829
RSA Conference San Francisco 2027 Cost Table, Floor Pavilions, Booth Builder Specs & FAQHALLS, COSTS & FAQ ▼
RSA CONFERENCE 2027 COST BREAKDOWN TABLE

How Much Does a RSA Conference Booth Cost in 2027?

Exhibiting at RSA Conference 2027 (Moscone Center (North & South) in San Francisco, CA) typically costs ~$11,862 all-in for a 10x10 inline space, ~$22,264 for a 10x20 booth, and ~$39,693 for a 20x20 island exhibit. This includes raw floor space (~$68/sq ft), Freeman drayage (~$215/CWT) and 10A power (~$310), and an NXT Stage turnkey booth rental ($1,150–$5,200).

FootprintNXT Stage Turnkey RentalTraditional Agency RateEst. Floor Space (Moscone Center (North & South))Est. Freeman Drayage & 10A PowerEst. All-In Show Budget
10' × 10' Inline Booth (10x10)$1,150$3,450~$6,800 (100 sq ft)~$1,600~$11,862
10' × 20' Wide Inline Booth (10x20)$2,950$8,500~$13,600 (200 sq ft)~$2,340~$22,264
20' × 20' Island Booth (20x20)$5,200$19,500~$27,200 (400 sq ft)~$3,295~$39,693
RSA CONFERENCE HALLS & PAVILIONS

Moscone Center (North & South) Floor Zones & Host Fees

  • Moscone South Expo — Enterprise Security & Zero Trust (10x20, 20x20 • Prime Main Aisle): Limited 10x20 inline & 20x20 island allocations; high CISO foot traffic
  • Moscone North & Early-Stage Sandbox Corridor (10x10, 10x20 • High-Growth Zone): 10x10 & 10x20 booths near Innovation Sandbox stage
  • Host Association & Service Fees: Lead retrieval app (~$750), daily vacuuming (~$0.78/sq ft/day), registration & badge pack (~$600), EAC/COI filing (~$375).
RSA CONFERENCE BOOTH BUILDER & EAC FABRICATION

Turnkey Booth Rentals & Custom Island Exhibits in San Francisco

Looking for RSA Conference San Francisco booth rentals or custom exhibit fabrication for RSA Conference (RSAC) 2027? NXT Stage engineers lightweight 8'×4' modular structural insulated panel (SIP) walls (~32 lbs per panel) and tension-fabric frames that slash Freeman material handling costs (~$215/CWT) at Moscone Center (North & South).

How much does a RSA Conference booth cost in 2027?

Exhibiting at RSA Conference 2027 (Moscone Center (North & South) in San Francisco, CA) typically costs ~$11,862 all-in for a 10x10 inline space, ~$22,264 for a 10x20 booth, and ~$39,693 for a 20x20 island exhibit. This includes raw floor space (~$68/sq ft), Freeman drayage (~$215/CWT) and 10A power (~$310), and an NXT Stage turnkey booth rental ($1,150–$5,200).

When is exhibitor move-in for RSA Conference 2027 at Moscone Center (North & South)?

Official show dates for RSA Conference (RSAC) are Apr 26–29, 2027. Targeted exhibitor move-in begins Sat, Apr 24, 2027 (8:00 AM – 4:30 PM Targeted), and the Freeman advance warehouse receiving window is Mar 24 – Apr 16, 2027. Moscone Center North & South Underground Docks (SF) • Freeman Union Rigging Schedule

What halls and pavilions are at RSA Conference in San Francisco?

Key exhibit zones at RSA Conference (Moscone Center (North & South)) include: Moscone South Expo — Enterprise Security & Zero Trust (10x20, 20x20, Prime Main Aisle); Moscone North & Early-Stage Sandbox Corridor (10x10, 10x20, High-Growth Zone). Moscone strict union rules require EAC + rigging submission 35 days prior.

Can I rent a turnkey booth or build a custom island exhibit for RSA Conference?

Yes. NXT Stage serves as a full-service RSA Conference San Francisco booth builder and turnkey rental provider, offering flat-rate 10x10 ($1,150), 10x20 ($2,950), and 20x20 ($5,200) packages alongside custom 20x20–50x50+ architectural 8'×4' SIP wall fabrication, NFPA-701 graphics, and EAC I&D labor at Moscone Center (North & South).

Who should exhibit at RSA Conference (RSAC)?

RSA Conference (RSAC) draws 41,000+ attendees (79% decision-makers) and 650+ exhibitors across Cybersecurity, Cloud Security, Enterprise SaaS, AI Governance, Identity & Zero Trust. Premier gathering of CISOs, VP of Security, and federal/enterprise security architects with active Q2/Q3 security budget mandates. Ideal product fit: Enterprise cybersecurity platforms, AI threat detection, SOC automation, and zero-trust infrastructure.

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