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NEW YORK, NY • JAN 11–13, 2027CONTRACTOR: FREEMAN
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NRF: Retail’s Big Show Official Event Logo

NRF: Retail’s Big Show

Jacob K. Javits Convention Center • Target Move-In: Sat, Jan 9, 2027 (8:00 AM – 4:30 PM Targeted) • Attendance: 40,000+

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VITAL SHOW LOGISTICS & VENUE SPECSHIGH (STRICT UNION) LABOR
Official Show DatesJan 11–13, 2027
Target Exhibitor Move-InSat, Jan 9, 2027 (8:00 AM – 4:30 PM Targeted)
Advance Warehouse WindowDec 9, 2026 – Jan 2, 2027
General Contractor & DrayageFreeman (~$225/CWT)
Avg. Floor Space & 10A Power~$64/sq ft • ~$325
Attendance & Buyer Authority40,000+ (80% Decision-Makers)
VITAL EXHIBITOR LOGISTICS & SHOW SPECS

NRF Big Show Move-In Schedule, Freeman Dock Rules & Audience Profile

LOGISTICS & MOVE-IN SCHEDULE

Jacob K. Javits Convention Center Dock & Setup Details

Jacob K. Javits Convention Center 12th Ave Marshalling Yard • Freeman NYC Union Schedule

  • Official Show Dates: Jan 11–13, 2027
  • Target Exhibitor Move-In: Sat, Jan 9, 2027 (8:00 AM – 4:30 PM Targeted)
  • Advance Warehouse Window: Dec 9, 2026 – Jan 2, 2027
  • Early-Bird Contractor Note: Javits Center union labor & target freight check-in requires early EAC registration.
BUYER & AUDIENCE PROFILE

Why Exhibitors Choose NRF Big Show

Kicks off Q1 global retail technology procurement at Javits Center with executive delegations from Fortune 500 retailers.

  • Ideal Product Launch Fit: In-store computer vision, autonomous checkout, inventory RFID/AI, and enterprise retail SaaS.
  • Estimated Attendance: 40,000+ attendees • 1,000+ exhibitors
  • Key Industries: Retail Technology • POS & Payments • In-Store Analytics • Supply Chain • Enterprise AI
  • Recommended Booths: The NXT Pro 10x20 ($2,950) or The NXT Island 20x20 ($5,200)
ALL-IN EXHIBITOR COST COMPARISON

Estimated NRF Big Show Booth Cost & All-In Venue Budgets (10x10, 10x20 & 20x20)

NRF Big Show 10' × 10' Inline Booth — The NXT Base 10x10
10x10 FOOTPRINTSAVE $2,300

10' × 10' Inline Booth

The NXT Base 10x10

  • • NXT Stage Booth Package: $1,150 (Agency: $3,450)
  • • Est. Floor Space (100 sq ft): ~$6,400
  • • Est. Freeman Drayage & Power: ~$1,675
  • • Est. Badges, Scanner & Cleaning: ~$2,171
EST. ALL-IN EVENT BUDGET~$11,396
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NRF Big Show 10' × 20' Wide Inline Booth — The NXT Pro 10x20
10x20 FOOTPRINTSAVE $5,550

10' × 20' Wide Inline Booth

The NXT Pro 10x20

  • • NXT Stage Booth Package: $2,950 (Agency: $8,500)
  • • Est. Floor Space (200 sq ft): ~$12,800
  • • Est. Freeman Drayage & Power: ~$2,450
  • • Est. Badges, Scanner & Cleaning: ~$3,142
EST. ALL-IN EVENT BUDGET~$21,342
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NRF Big Show 20' × 20' Island Booth — The NXT Island 20x20
20x20 FOOTPRINTSAVE $14,300

20' × 20' Island Booth

The NXT Island 20x20

  • • NXT Stage Booth Package: $5,200 (Agency: $19,500)
  • • Est. Floor Space (400 sq ft): ~$25,600
  • • Est. Freeman Drayage & Power: ~$3,450
  • • Est. Badges, Scanner & Cleaning: ~$3,634
EST. ALL-IN EVENT BUDGET~$37,884
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Recommended NRF Big Show Booth & Display Bundles (15% Off 2+ Supplies)3 CURATED BUNDLES ▼
SUGGESTION 1 • EXPRESS PRINT & PORTABLESAVE $3,210

10x20 Express Print & Table Kit

Pairs The NXT PopUp Plus 10x20 with a 33"×81" Deluxe Retractable Stand, 6ft Box-Fitted Dye-Sub Table Cover, and dual C-Clamp LED Display Lights.

BUNDLE TOTAL (RENTAL + OWN)$1,570
SUGGESTION 2 • ★ AI MATCH (BACKLIT RETAIL & PHOTO)SAVE $7,967

10x20 Backlit Retail & Photo Bundle

Auto-bundled for retail buyers at NRF Big Show: pairs an 8ft LED backlit SEG lightbox pop-up with a 3ft SEG stand and branded hard-case podium.

BUNDLE TOTAL (RENTAL + OWN)$4,463
SUGGESTION 3 • BACKLIT SEG LIGHTBOX SUITESAVE $8,721

10x20 Backlit SEG & Podium Suite

Pairs The NXT Ultra 10x20 with our LED Backlit SEG Lightbox Display, Hard-Case Podium Counter Wrap, and 3ft SEG Stand for dominant visibility.

BUNDLE TOTAL (RENTAL + OWN)$4,829
NRF Big Show New York 2027 Cost Table, Floor Pavilions, Booth Builder Specs & FAQHALLS, COSTS & FAQ ▼
NRF BIG SHOW 2027 COST BREAKDOWN TABLE

How Much Does a NRF Big Show Booth Cost in 2027?

Exhibiting at NRF Big Show 2027 (Jacob K. Javits Convention Center in New York, NY) typically costs ~$11,396 all-in for a 10x10 inline space, ~$21,342 for a 10x20 booth, and ~$37,884 for a 20x20 island exhibit. This includes raw floor space (~$64/sq ft), Freeman drayage (~$225/CWT) and 10A power (~$325), and an NXT Stage turnkey booth rental ($1,150–$5,200).

FootprintNXT Stage Turnkey RentalTraditional Agency RateEst. Floor Space (Jacob K. Javits Convention Center)Est. Freeman Drayage & 10A PowerEst. All-In Show Budget
10' × 10' Inline Booth (10x10)$1,150$3,450~$6,400 (100 sq ft)~$1,675~$11,396
10' × 20' Wide Inline Booth (10x20)$2,950$8,500~$12,800 (200 sq ft)~$2,450~$21,342
20' × 20' Island Booth (20x20)$5,200$19,500~$25,600 (400 sq ft)~$3,450~$37,884
NRF BIG SHOW HALLS & PAVILIONS

Jacob K. Javits Convention Center Floor Zones & Host Fees

  • Javits Level 3 & Level 1 Main Retail Tech Expo (10x10, 10x20, 20x20 • Prime Main Aisle): High-demand 10x20 & 20x20 spaces; strict Javits union carpenter/electrician rules
  • NRF Innovation Lab & Startup Zone (10x10 • High-Growth Zone): Compact showcase pods for emerging AI & retail vision startups
  • Host Association & Service Fees: Lead retrieval app (~$725), daily vacuuming (~$0.82/sq ft/day), registration & badge pack (~$575), EAC/COI filing (~$375).
NRF BIG SHOW BOOTH BUILDER & EAC FABRICATION

Turnkey Booth Rentals & Custom Island Exhibits in New York

Looking for NRF Big Show New York booth rentals or custom exhibit fabrication for NRF: Retail’s Big Show 2027? NXT Stage engineers lightweight 8'×4' modular structural insulated panel (SIP) walls (~32 lbs per panel) and tension-fabric frames that slash Freeman material handling costs (~$225/CWT) at Jacob K. Javits Convention Center.

How much does a NRF Big Show booth cost in 2027?

Exhibiting at NRF Big Show 2027 (Jacob K. Javits Convention Center in New York, NY) typically costs ~$11,396 all-in for a 10x10 inline space, ~$21,342 for a 10x20 booth, and ~$37,884 for a 20x20 island exhibit. This includes raw floor space (~$64/sq ft), Freeman drayage (~$225/CWT) and 10A power (~$325), and an NXT Stage turnkey booth rental ($1,150–$5,200).

When is exhibitor move-in for NRF Big Show 2027 at Jacob K. Javits Convention Center?

Official show dates for NRF: Retail’s Big Show are Jan 11–13, 2027. Targeted exhibitor move-in begins Sat, Jan 9, 2027 (8:00 AM – 4:30 PM Targeted), and the Freeman advance warehouse receiving window is Dec 9, 2026 – Jan 2, 2027. Jacob K. Javits Convention Center 12th Ave Marshalling Yard • Freeman NYC Union Schedule

What halls and pavilions are at NRF Big Show in New York?

Key exhibit zones at NRF Big Show (Jacob K. Javits Convention Center) include: Javits Level 3 & Level 1 Main Retail Tech Expo (10x10, 10x20, 20x20, Prime Main Aisle); NRF Innovation Lab & Startup Zone (10x10, High-Growth Zone). Javits Center union labor & target freight check-in requires early EAC registration.

Can I rent a turnkey booth or build a custom island exhibit for NRF Big Show?

Yes. NXT Stage serves as a full-service NRF Big Show New York booth builder and turnkey rental provider, offering flat-rate 10x10 ($1,150), 10x20 ($2,950), and 20x20 ($5,200) packages alongside custom 20x20–50x50+ architectural 8'×4' SIP wall fabrication, NFPA-701 graphics, and EAC I&D labor at Jacob K. Javits Convention Center.

Who should exhibit at NRF: Retail’s Big Show?

NRF: Retail’s Big Show draws 40,000+ attendees (80% decision-makers) and 1,000+ exhibitors across Retail Technology, POS & Payments, In-Store Analytics, Supply Chain, Enterprise AI. Kicks off Q1 global retail technology procurement at Javits Center with executive delegations from Fortune 500 retailers. Ideal product fit: In-store computer vision, autonomous checkout, inventory RFID/AI, and enterprise retail SaaS.

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