SAN FRANCISCO, CA • SEP 14–16, 2027CONTRACTOR: FREEMAN

Dreamforce (Salesforce Global AI, CRM & Enterprise Cloud Conference)

Moscone Center • Target Move-In: Sun, Sep 12, 2027 (8:00 AM – 4:30 PM Targeted) • Attendance: 45,000+

STEP 1 OF 4 • SET YOUR TARGET TRADE SHOW

Planning to exhibit at Dreamforce in San Francisco? Lock it into your plan so all booth & drayage rates sync automatically.

VITAL SHOW LOGISTICS & VENUE SPECSHIGH (STRICT UNION) LABOR

Official Show DatesSep 14–16, 2027

Target Exhibitor Move-InSun, Sep 12, 2027 (8:00 AM – 4:30 PM Targeted)

Advance Warehouse WindowAug 12 – Sep 3, 2027

General Contractor & DrayageFreeman (~$210/CWT)

Avg. Floor Space & 10A Power~$64/sq ft • ~$345

Attendance & Buyer Authority45,000+ (84% Decision-Makers)

VITAL EXHIBITOR LOGISTICS & SHOW SPECS

Dreamforce Move-In Schedule, Freeman Dock Rules & Audience Profile

LOGISTICS & MOVE-IN SCHEDULE

Moscone Center Dock & Setup Details

Moscone Center Campground & Howard St Marshalling • Freeman Sponsor Build Schedule

Official Show Dates: Sep 14–16, 2027
Target Exhibitor Move-In: Sun, Sep 12, 2027 (8:00 AM – 4:30 PM Targeted)
Advance Warehouse Window: Aug 12 – Sep 3, 2027
Early-Bird Contractor Note: Includes support for Moscone Campground booths and nearby off-site VIP hospitality suites.

BUYER & AUDIENCE PROFILE

Why Exhibitors Choose Dreamforce

Flagship enterprise software conference where CIOs, VPs of Sales, and RevOps leaders evaluate B2B SaaS integrations, AI workflows, and enterprise consulting partners.

Ideal Product Launch Fit: B2B SaaS, AI agents, CRM integrations, RevOps tools, cloud consulting, and executive VIP lounge activations.
Estimated Attendance: 45,000+ attendees • 450+ exhibitors
Key Industries: Enterprise SaaS & CRM • AI Agents & Cloud • Sales & Marketing Tech • B2B Conference
Recommended Booths: The NXT Plus 10x10 ($1,300) or The NXT Pro 10x20 ($2,950)

ALL-IN EXHIBITOR COST COMPARISON

Estimated Dreamforce Booth Cost & All-In Venue Budgets (10x10, 10x20 & 20x20)

10x10 FOOTPRINTSAVE $2,650

10' × 10' Inline Booth

The NXT Plus 10x10

• NXT Stage Booth Package: $1,300 (Agency: ~~$3,950~~)
• Est. Floor Space (100 sq ft): ~$6,400
• Est. Freeman Drayage & Power: ~$1,605
• Est. Badges, Scanner & Cleaning: ~$1,779

EST. ALL-IN EVENT BUDGET~$11,084

Reserve 10x10 →

10x20 FOOTPRINTSAVE $5,550

10' × 20' Wide Inline Booth

The NXT Pro 10x20

• NXT Stage Booth Package: $2,950 (Agency: ~~$8,500~~)
• Est. Floor Space (200 sq ft): ~$12,800
• Est. Freeman Drayage & Power: ~$2,370
• Est. Badges, Scanner & Cleaning: ~$2,608

EST. ALL-IN EVENT BUDGET~$20,728

Reserve 10x20 →

20x20 FOOTPRINTSAVE $14,300

20' × 20' Island Booth

The NXT Island 20x20

• NXT Stage Booth Package: $5,200 (Agency: ~~$19,500~~)
• Est. Floor Space (400 sq ft): ~$25,600
• Est. Freeman Drayage & Power: ~$3,345
• Est. Badges, Scanner & Cleaning: ~$3,076

EST. ALL-IN EVENT BUDGET~$37,221

Reserve 20x20 →

Recommended Dreamforce Booth & Display Bundles (15% Off 2+ Supplies)3 CURATED BUNDLES ▼

SUGGESTION 1 • EXPRESS PRINT & PORTABLESAVE $3,210

10x20 Express Print & Table Kit

Pairs The NXT PopUp Plus 10x20 with a 33"×81" Deluxe Retractable Stand, 6ft Box-Fitted Dye-Sub Table Cover, and dual C-Clamp LED Display Lights.

The NXT PopUp Plus 10x20 (Turnkey Rental)$1,200

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 33"×81" Deluxe Retractable — Single-Sided$125

+ Box-Fitted Table Cover — 6ft 4-Sided$125

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$65

BUNDLE TOTAL (RENTAL + OWN)$1,570

SUGGESTION 2 • ★ AI MATCH (TECH & LIVE DEMO SEG)SAVE $6,868

10x20 Tech & Live Demo SEG Bundle

Auto-bundled for live demos at Dreamforce: pairs a 3ft slim SEG stand, 36"×90" double-sided totem, hard-case podium counter, and dual C-clamp LED lights.

The NXT Pro 10x20 (Turnkey Rental)$2,950

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 36"×90" Fabric Totem Stand — 36"×90" 2-Sided$210

+ 2× C-Clamp LED Lights$185

15% Multi-Item Discount-$148

BUNDLE TOTAL (RENTAL + OWN)$3,787

SUGGESTION 3 • BACKLIT SEG LIGHTBOX SUITESAVE $8,721

10x20 Backlit SEG & Podium Suite

Pairs The NXT Ultra 10x20 with our LED Backlit SEG Lightbox Display, Hard-Case Podium Counter Wrap, and 3ft SEG Stand for dominant visibility.

The NXT Ultra 10x20 (Turnkey Rental)$3,150

INCLUDED DISPLAYS & SWAG (YOURS TO KEEP):

+ 8ft Backlit SEG Lightbox — Single-Sided$1190

+ Hard-Case Podium & Wrap — Case + Wrap$425

+ 3ft SEG Fabric Stand — Single-Sided$165

+ Stretch Spandex Table Cover — 6ft Stretch$195

15% Multi-Item Discount-$296

BUNDLE TOTAL (RENTAL + OWN)$4,829

Dreamforce San Francisco 2027 Cost Table, Floor Pavilions, Booth Builder Specs & FAQHALLS, COSTS & FAQ ▼

DREAMFORCE 2027 COST BREAKDOWN TABLE

How Much Does a Dreamforce Booth Cost in 2027?

Exhibiting at Dreamforce 2027 (Moscone Center in San Francisco, CA) typically costs ~$11,084 all-in for a 10x10 inline space, ~$20,728 for a 10x20 booth, and ~$37,221 for a 20x20 island exhibit. This includes raw floor space (~$64/sq ft), Freeman drayage (~$210/CWT) and 10A power (~$345), and an NXT Stage turnkey booth rental ($1,300–$5,200).

Footprint	NXT Stage Turnkey Rental	Traditional Agency Rate	Est. Floor Space (Moscone Center)	Est. Freeman Drayage & 10A Power	Est. All-In Show Budget
10' × 10' Inline Booth (10x10)	$1,300	~~$3,950~~	~$6,400 (100 sq ft)	~$1,605	~$11,084
10' × 20' Wide Inline Booth (10x20)	$2,950	~~$8,500~~	~$12,800 (200 sq ft)	~$2,370	~$20,728
20' × 20' Island Booth (20x20)	$5,200	~~$19,500~~	~$25,600 (400 sq ft)	~$3,345	~$37,221

DREAMFORCE HALLS & PAVILIONS

Moscone Center Floor Zones & Host Fees

Moscone North & South Campground — Partner & AI Innovation Expo (10x10, 10x20, 20x20 • Prime Main Aisle): Turnkey sponsor booths and custom VIP meeting lounges
Host Association & Service Fees: Lead retrieval app (~$595), daily vacuuming (~$0.78/sq ft/day), registration & badge pack (~$450), EAC/COI filing (~$300).

DREAMFORCE BOOTH BUILDER & EAC FABRICATION

Turnkey Booth Rentals & Custom Island Exhibits in San Francisco

Looking for Dreamforce San Francisco booth rentals or custom exhibit fabrication for Dreamforce (Salesforce Global AI, CRM & Enterprise Cloud Conference) 2027? NXT Stage engineers lightweight 8'×4' modular structural insulated panel (SIP) walls (~32 lbs per panel) and tension-fabric frames that slash Freeman material handling costs (~$210/CWT) at Moscone Center.

10x10 & 10x20 Turnkey Booth Rentals: Flat-rate packages from $1,300 to $2,950 with NFPA-701 dye-sublimation graphics and I&D setup. Compare all 14 booth models →
20x20 to 50x50+ Custom Island Exhibit Fabrication: Double-sided backlit SEG towers, heavy monitor mounts, lockable demo counters, and 16'–20' overhead hanging signs. Explore custom island builds →
Local San Francisco Venue & Hub Guides: Moscone Center San Francisco Dock & Union Guide • San Francisco Trade Show Booth Rentals • Request Free 3D Booth Design Quote →

How much does a Dreamforce booth cost in 2027?

When is exhibitor move-in for Dreamforce 2027 at Moscone Center?

Official show dates for Dreamforce (Salesforce Global AI, CRM & Enterprise Cloud Conference) are Sep 14–16, 2027. Targeted exhibitor move-in begins Sun, Sep 12, 2027 (8:00 AM – 4:30 PM Targeted), and the Freeman advance warehouse receiving window is Aug 12 – Sep 3, 2027. Moscone Center Campground & Howard St Marshalling • Freeman Sponsor Build Schedule

What halls and pavilions are at Dreamforce in San Francisco?

Key exhibit zones at Dreamforce (Moscone Center) include: Moscone North & South Campground — Partner & AI Innovation Expo (10x10, 10x20, 20x20, Prime Main Aisle). Includes support for Moscone Campground booths and nearby off-site VIP hospitality suites.

Can I rent a turnkey booth or build a custom island exhibit for Dreamforce?

Yes. NXT Stage serves as a full-service Dreamforce San Francisco booth builder and turnkey rental provider, offering flat-rate 10x10 ($1,300), 10x20 ($2,950), and 20x20 ($5,200) packages alongside custom 20x20–50x50+ architectural 8'×4' SIP wall fabrication, NFPA-701 graphics, and EAC I&D labor at Moscone Center.

Who should exhibit at Dreamforce (Salesforce Global AI, CRM & Enterprise Cloud Conference)?

Dreamforce (Salesforce Global AI, CRM & Enterprise Cloud Conference) draws 45,000+ attendees (84% decision-makers) and 450+ exhibitors across Enterprise SaaS & CRM, AI Agents & Cloud, Sales & Marketing Tech, B2B Conference. Flagship enterprise software conference where CIOs, VPs of Sales, and RevOps leaders evaluate B2B SaaS integrations, AI workflows, and enterprise consulting partners. Ideal product fit: B2B SaaS, AI agents, CRM integrations, RevOps tools, cloud consulting, and executive VIP lounge activations.